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Fangda Group NHI Exploits Steel Enterprise Market with Star Service

Published:2020-06-24

Recently, in the process of manufacturing and on-site installation of two cylinder mixers for Shiheng Special Steel Group Co., Ltd., NHI provided the star-level intimate service and ensured the high-quality delivery of the project, which once again won the trust and affirmation from the steel enterprise clients.

Since the successful accomplishment of mixed ownership reform last year, NHI has introduced the mature and advanced system and management mode from Fangda Group comprehensively. Constant reform and innovation have been made in sales, design, procurement, production and other aspects. With the strong layout and resource advantages of Fangda Group in iron and steel industry, NHI increased the efforts in major equipment development and market development in steel enterprises. Not only had NHI passed the supplier qualification review of Baosteel with high scores, but also successively carried out equipment manufacturing for Fangda iron and steel and other excellent enterprises in iron and steel industry.

Development Promoted by Mixed Ownership Reform, Enterprise Vitality Stimulated in an All-round Way

After the implementation of mixed ownership reform, NHI has gradually established a modern enterprise management mode of “supervision by owner, responsibility by manager". Based on the principle of centralized management and efficiency, NHI reconstructed the organization structure. Certain management departments are "withdrawn, merged and transferred". The unified management of production, procurement, sales, technology and finance was achieved, which standardized the operation and production organization of the enterprise. At the same time, by implanting the refined management concept from Liaoning Fangda Group, standardizing the enterprise operation with the system, guiding the cadres and employees with the market-oriented principle, an assessment and incentive policy of "more work , more rewards" had been formulated and published, which completely broke the "egalitarian".

With the assist and support from Fangda Group and its brother enterprises, NHI promptly resumed the market and achieved the full load production. The front-line employees had work to do, and their income was not only guaranteed, but also greatly improved. The heart went well, the enthusiasm came, and an enterprise on the verge of bankruptcy renewed its vitality through the mixed ownership reform. On April 30, 2019, the judicial reorganization and mixed ownership reforms of NHI were completed. In 2019, new orders of 1.857 billion yuan were achieved by NHI with increase of 43.28% year-on-year. Profit of 560 million yuan was achieved including restructuring revenue and production; by the first quarter of 2020, overcoming the severe challenges caused by the new coronary pneumonia epidemic, NHI achieved 1.03 billion yuan new orders with an increase of 275% year-on-year. In just one year, success stories from NHI were frequently reported after the mixed ownership reform. Many good scores witnessed the full release of enterprise reform and the significant improvement of market competitiveness.

Since the mixed ownership reform, a series of reform measures conforming to the people's mind have been made, from wage promotion to welfare growth, as well as on-the-job employees and retired employees obtaining big red envelopes with the bonus. The benefits through the mixed ownership reform enabled the majority of cadres and employees to see the hope of future development of the enterprise, strengthened the confidence in development and the good pursuit for the future life, and stimulated the passion of starting up business.

Sound the "Honest" Horn, Speed up the Lead Time, and Improve the Quality

After the mixed ownership reform, NHI kept promises and made sure to deliver goods on time as the main work to reshape the market image of NHI. The company specially held the kick-off meeting for projects, and all works were implemented for each project. The plan and milestone of each project were tracked and confirmed by the delivery schedule, which sounded the clarion call of "trustworthy project", and quickly set off the climax of seizing production, ensuring the lead time and reducing cost.

From September 2019, the cylinder mixer project for Shiheng Special Steel Group Co., Ltd. was officially started. In order to ensure the successful completion of the manufacturing for these two cylinder mixers, according to the sequence of field installation, NHI had formulated a scientific and reasonable assembly completion plan, divided all parts into assembly nodes, shipped in sequence, and prepared for field installation. During the assembly of the mixers, the production safety section of the building materials equipment branch of NHI made full coordination. On the one hand, it carried out the assembly site monitoring, and on the other hand, it made communication and coordination with the process, technology, inspection and other departments, which effectively ensured the timeliness of the project and the effective use of resources. Mr.Lin Haifeng, Mr.Liu Pan, Mr.Wang Shiheng, Mr. LV Haibo and other backbone employees in the assembly workshop of the branch innovated the assembly methods, solved technical problems, and promoted the implementation of the project with high quality by overcoming difficulties and hardships. At the same time, a group of assembly workers gave up holidays and rest, worked overtime to carry out assembly work, and successfully completed the project delivery at the fastest speed.

Carefully Serve the User’s Site and Set up a Beautiful Brand of NHI

“We felt worthy to pay more efforts and taste more bitterness.” At the beginning of April this year, Mr. Wang Yufeng and Mr. Tu Jiancheng from No.3 workshop of general assembly of mining building materials equipment branch, were sent to the installation site of mixers project for 265㎡ sintering line of Shiheng Special Steel Group Co., Ltd. They overcame the harsh environment of high temperature and heavy rain, considering from the needs of customers, carefully served the site, established a good reputation for NHI, and thus won the trust of users.

In May, the installation site for Shiheng Special Steel Group Co., Ltd. was very hot with the temperature being as high as 32 ℃. However, Mr. Wang Yufeng and Mr. Tu Jiancheng still chose to stick to the site and organize equipment installation. As there were many site construction units with a lot of chaos at the site, for the timely unloading of the equipment arrival at the site, they mobilized everyone to clean up the site in time, ensuring the working conditions. In seizing short duration of construction, they started work in advance every day, often gave up the break time at noon, continued to study the follow-up construction scheme, and insisted on finishing the work of the day in the evening, and then considered the task of the next day in advance.

In the installation process, for the workpiece with slope requirements, the user required to use the bed mortar method. In order to meet the needs of users, they led the team members to use their spare time in the evening to learn the construction methods. Finally, they overcame all kinds of field problems, completed 72 sitting piles in two days, and ensured the height, level, slope and other parameter requirements, which was highly approved by users. Recently, the idlers needed to be adjusted at the installation site. Facing of sudden rain and temperature drop, they covered the level gauge with the only umbrella, regardless of being soaked by the rain, to ensure the alignment of the idler.

Iron & steel industry has always been the dominant industry of Fangda Group. As the core enterprise of heavy machinery equipment under Fangda Group, NHI is also advancing towards the goal of being the best steel equipment manufacturer and service supplier in China with the concept of customer-oriented and continuous improvement and practical action.


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